VisionLab Product Configurator
VisionLab Design needed an innovative way to showcase their custom furniture products online. Traditional product photos weren't sufficient to demonstrate the customization options and quality of their products. They needed an interactive 3D solution that would engage customers and increase conversions.
7 weeks
VisionLab Design
Project Results
Measurable outcomes that demonstrate the success and impact of this project.
180%
Increase in user engagement time
85%
Reduction in product return rates
220%
Increase in conversion rates
The Challenge
The main challenges were creating photorealistic 3D models that loaded quickly on web browsers, implementing smooth real-time customization without performance issues, and ensuring the configurator worked across all devices and browsers.
The Solution
I developed a custom 3D configurator using Three.js and WebGL, optimized 3D models for web performance, implemented efficient texture streaming, and created an intuitive interface that allows customers to customize products in real-time with immediate visual feedback.
Key Features
Technologies Used
rendering
Three.js with WebGL for high-performance 3D rendering, with custom shaders for realistic material representation.
optimization
Advanced LOD (Level of Detail) system, texture compression, and progressive loading for optimal performance across devices.
interaction
Intuitive drag-and-drop interface with real-time visual feedback, touch support for mobile devices.
integration
Seamless integration with existing e-commerce platform, including price calculation and cart functionality.
Development Process
A detailed breakdown of how this project was planned, developed, and delivered.
3D Asset Creation
Created optimized 3D models, textures, and materials for web performance
Deliverables:
- 3D models
- Texture libraries
- Material definitions
Configurator Development
Built the interactive 3D configurator with real-time customization features
Deliverables:
- 3D configurator
- Customization interface
- Performance optimization
Integration & Testing
Integrated with e-commerce platform and tested across devices and browsers
Deliverables:
- E-commerce integration
- Cross-browser testing
- Performance optimization
Launch & Optimization
Launched the configurator and optimized based on user feedback and analytics
Deliverables:
- Live configurator
- User analytics
- Performance improvements
"The 3D configurator has revolutionized how our customers interact with our products. It's both beautiful and functional, and has significantly reduced the number of returns since customers know exactly what they're getting. Our sales team loves it too!"
David Kim
Creative Director, VisionLab
A premium furniture design company specializing in custom, high-end furniture pieces.
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